Guevara's granddaughter to appear in PETA campaign
The Associated Press
NEW YORK -- The granddaughter of Cuban revolutionary leader Ernesto
"Che" Guevara is at the forefront of another revolution - for vegetarianism.
Lydia Guevara poses semi-nude in a PETA campaign that tells viewers to
"join the vegetarian revolution," said PETA spokesman Michael McGraw.
The print campaign is expected to debut in October in magazines and
posters, McGraw said. It will be launched first in Argentina, where Che
Guevara was born, and then internationally. PETA approached the
24-year-old in recent months after finding out she was a vegetarian,
McGraw said.
In the ad, Lydia Guevara wears camouflage pants, a red beret, and
bandoliers of baby carrots while standing with one fist on her hip and
the other outstretched.
"It very much evokes the tag line of the ad, which is 'Join the
vegetarian revolution,'" McGraw said. "It's an homage of sorts to her
late grandfather."
Che Guevara was a Marxist leader who played a pivotal role in Fidel
Castro's rise to power in Cuba. He was executed in Bolivia in 1967.
The ad is PETA's first campaign promoting vegetarianism in South America.
"We say the best way to save animals is not to eat them," McGraw said.
He said others who have promoted vegetarianism for PETA include Paul
McCartney, Forest Whittaker and Alicia Silverstone.
Guevara's granddaughter to appear in PETA campaign - Nation AP -
MiamiHerald.com (18 June 2009)
http://www.miamiherald.com/news/nation/AP/story/1103856.html
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