As part of an effort to increase the number of repeat visitors, Tourism
Minister Manuel Marrero urged state tourism companies to introduce
performance-based pay for employees.
Salaries should stimulate workers to provide highest-quality service,
because it determines tourist satisfaction levels and their inclination
to return, Marrero said in a speech in Holguín, according to Granma.
He said Cuban tourism still has many unused opportunities in generating
hard-currency income, and he urged executives to make a concerted effort
to bring in tourism beyond package tours. He also called on employees to
be more thrifty with food, water and electricity.