Wednesday, August 17, 2016

Cuban music hits Miami radio

Cuban music hits Miami radio

Cuban music in Miami has taken another leap from blacklist to blockbuster.

The Miami-based radio chain SBS (Spanish Broadcasting System) is
launching a station built around Cubaton, or Cuban Reggaeton, reports
Billboard Magazine. Cuba's version of the popular Latin urban music,
whose top acts include Gente de Zona and Jacob Forever, will dominate
the programming at SBS's Ritmo 95.7 FM starting Monday, reports
Billboard's Leila Cobo, the magazine's executive director for Latin
content and programming. The station, which formerly featured top 40 pop
songs, will play two-thirds Cubaton, along with other urban and
reggaeton music. Their new slogan is "Cubatón y más."

"Everything Cuban now is fashionable," Jesus Salas, SBS EVP of
programming, multi-platform coordinator, told Cobo. "In Miami... what
I've been seeing is when we go to bars they play this music over and
over... These artists have millions of views in YouTube, and no one is
playing it on rotation. We have the station to do that."

Gente de Zona, who broke into the American market via "Bailando," their
international mega-hit with pop star Enrique Iglesias, has performed at
AmericanAirlines Arena and other major Miami venues, and recorded
another hit, "La Gozadera," with Marc Anthony. Jacob Forever, who played
the James L. Knight Center earlier this summer, will appear at the
Miccosukee Resort in Miami with Wisin, a top reggaeton artist, in a
Labor Day Weekend concert on Sept. 4.

Source: SBS Radio Station Ritmo 95.7 Flips to Cubaton, or Cuban
Reggaeton, Format | In Cuba Today -
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